Wednesday, 20 November 2013

Watch Mike Tyson Return Evander Holyfield’s Ear

It’s been more than 16 years since Mike Tyson bit off a piece of Evander Holyfield’s ear during a heavyweight championship fight. Now, in an ad from Foot Locker by BBDO New York, Tyson is giving it back.That’s just one bit of pop-culture brilliance in a spot that also sees national embarrassment Dennis Rodman buying a one-way ticket to North Korea—to the glee of everyone. NFL Bop Bag Brett Favre, meanwhile, waxes poetic about knowing when to quit, and sportscaster Craig Sager builds a bonfire out of the hideous suits that are his signature. Alas, it’s all a fantasy of NBA baller Kyrie Irving (aka, Pepsi MAX mischief maker Uncle Drew), who is dreaming of all a world put in order by a weeklong Foot Locker shoe promotion. Sure, the premise is a bit of a stretch (and we won’t delve too far into the many worse wrongs currently in need of righting, because sneaker ads are not about perspective). It’s nonetheless fun—good, and simple—to watch Tyson and Holyfield hug it out over a chat about formaldehyde. Plus, it’s nice to see Irving do something in an ad other than dress up like an old man and school hapless street ballers over and over again. Check it out… Too cute! What do you think?

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